when people go "oh at lastt sm spent on shinee"
they have been promoting shinee like this since debut ?
idk but they ALWAYS tried something diff with shinee
even sherlock promo was good to me
they collab with melOn (first time sm ever did that) -- and after that they promote taetiseo with melon too
and mind you sm even posted the self cam of shinee members (rare tbh) for sherlock remember ?????
but yeah sm always promote a little more with shinee and snsd
well i hope they gonna continue this for all their artists tho